In Magic Inc. We Trust

by Wouldn't you like to know?

Welcome to the gouche of the year; the time between Christmas and the New year. Full of cheese, booze and unable to recall the day of the week… I hope all y’all are keeping well.

As 2020 comes to a close, one of my friends in Chicago reached out to highlight something I should have been discussing much sooner; a GoFundMe campaign for Magic Inc. in Chicago, one of the historical hubs of US East Coast magicians needing all the support it can get.

Having spent time with some of the guys in Chicago, I have always felt welcomed and a special connection to both the people and the history. From the long-standing bar magic scene, to the ongoing bullshit from Marlophiles worldwide, the importance and relevance of Chicago in the magic world is unmistakeable.

Pedro Nieves (Store manager of Magic Inc.)
Tom Dobrowolski
Ryan Plunkett
Nancy Colwell
Luis Carreon
Deven Brown
Joey Cranford

As part of the GoFundMe campaign has been set up to help them get through the impacts seen recently.

As with many brick and mortar stores, their income is driven by in-store sales and lectures, which have been heavily impacted. With their staff now working as volunteers, their move to the online sales for the store is crucial for their survival until things go back to some kind of normal, being able to visit stores and have customers session and lecturers lecture.

If you’re not able to donate, consider purchasing something online from Magic Inc. (or online from your local magic store) and reach out to the guys and gals who run the stores to check in and see how they’re doing.

A big part of many magician’s lives is the experience of the magic store, the sessions and the people who run them. Good or bad (hopefully, more good), there is a lot that we’re missing out on.

xoxo,
LH

Update:
Magic Inc. are hosting a live, online magic benefit show on Tuesday 29th December 2020 @ 8pm CT/ 9pm ET/ 6pm PT with a pretty amazing line up.

Here’s the deets:

Only two days until showtime!

Join us for a virtual star-studded one-night only performance on Tuesday, December 29th, 8p CT featuring some of the best magicians in the world:

Penn & Teller • Max Maven • Suzanne The Magician • Chris Capehart • Mac King • Bill Cook • Luis Carreon • David Williamson • Dave Cox • Paige Thompson • Peter Samelson

For almost 100 years Magic Inc. has been about community and a gathering place for magicians from around the world. When Jay Marshall died in 2005 everyone thought that was the end of Magic Inc. but Jay’s son Sandy and his wife Susan took over and Magic Inc. thrived . . . until Covid-19 brought it to its knees. We were forced to set up a Go Fund Me page and now, with the help of the Chicago Magic Lounge, New York’s Monday Night Magic and the generosity of our remarkable cast volunteering their time and talents, we’re putting on this Benefit Show in hopes of saving Magic Inc.’s brick & mortar shop.

YOU can help by buying tickets to this star-studded holiday show.
If you would like to donate above the ticket price we are offering four additional sponsorship levels that will put you on our Wall of Honor.

Thank you for your support. Your access link will be sent to you via email on the day of the show.
Happy Holidays!